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Google AdSense | Internet Marketing

Google's AdSense Advertising Network

What is Google AdSense?

Google AdSense is a free, simple way for website publishers to earn money by displaying targeted Google ads on their websites. AdSense also lets you provide Google Search to your site users, while earning money by displaying Google ads on the search results pages.

Key Features

  • Get paid for displaying targeted Google ads on your site
  • Customize ads easily to match your site's look and feel
  • Track your success with online reports
  • Read how publishers found success with AdSense in Google's case studies 


How AdSense Works

1. Choose the type and placement of ad units to be displayed

  • Specify where you want ads to appear
  • Choose what types of ads can compete for those slots

2. Highest-paying ads display

  • Advertisers bid on your inventory in a real-time auction
  • Always show the highest-paying ad

3. Get Paid

  • Google bills advertisers and ad networks
  • Get paid through the various payment options

More Features

  • Filter competitors’ or unwanted ads
  • Choose within a wide variety of ad formats
  • Identify opportunities with performance reports and Google Analytics integration
  • Read how other publishers found success with AdSense in the case studies 


AdSense Background Information

AdSense is an ad serving application run by Google, Inc. where website owners can enable text, image, and video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.

Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through the AdWords program. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most, and the content of the advertisements is often relevant to website visitors.

Since the source of all AdSense income is the AdWords program (see the Google AdWords page on the ACSBDC Website), publishers will need to have a rudimentary understanding of AdWords. AdSense requires advertisers to submit sealed bids (i.e., a bid not observable to the competitors) and, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google reportedly shares 68% of revenues generated by AdSense with content network partners.

Key AdSense Informational Resources

Below I have listed the most useful references to obtain a general understanding of how to begin using the Google AdSense program.

Google AdSense {Wikipedia}
Provides a somewhat unbiased overview and history of Google's AdSense program along with a list of several interesting references.

Sign in to AdSense {Google}
Register and sign in to the AdSense program from this page.

Google AdSense Help {Google}
Google AdSense Help Articles by Topic


Other References: Google AdSense Advertising

[1] "Google Buys DoubleClick for $3.1 Billion" {The New York Times}
By Louise Story and Miguel Helft , April 14, 2007

[2] Google AdWords {Wikipedia}
Provides a somewhat unbiased overview and history of Google's AdWords program along with a list of several interesting references.

[3] Google AdWords Advertising {ACSBDC Website}
Introduction to Google’s AdWords program, along with several informational resources.

[4] Inside AdSense Blog {Google}
A look inside Google AdSense

[5] Inside AdSense Channel on YouTube {Google}
Contains several self-help videos.

[6] AdSense Webinars {Google}
AdSense webinars are free online seminars conducted and moderated by Google AdSense optimization specialists. This series of webinars is designed to help you learn what you can do to maximize your AdSense revenue potential.