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Magic Detailing, Oakland

Magic Detailings offers a mobile auto detailing service, where highly-trained detailers are sent to the client’s location. Magic Detailings creates a convenient process for people to get their car detailed without the hassle of waiting in a shop for hours. We want to make our customers’ lives more convenient by bringing our services to you, wherever that might be, for a reasonable cost.

Magic Detailings is skilled in comprehensive auto details; specializing in waxing and buffing. The Magic Detailings process of auto detailing includes: washing, waxing and buffing, vacuuming, leather cleaning and protection, and carpet cleaning. We want to make sure your car looks brand new from the inside out.

In August of 2009, I moved to Oakland, California from Maryland, which meant I had to relocate Magic Detailings to California. I knew only two people, my girlfriend and my best friend, when I arrived in California. In order to create a profitable business, I needed clients quickly. I went to the SBDC website and sign up for help in marketing. I figured marketing would be the best way to find clients and to truly understand what residents of California favor; such as green products.

I had a lot of ideas about how to gain the attention of prospective clients, but I didn’t know how to implement my ideas in an organized process. Amy McDonough, the SBDC marketing specialist, helped me create spreadsheets to keep track of my marketing activities. Over the last year, I have tested many methods to get the attention of prospective clients and now I can say for certain which of those ideas worked based on my data. Marketing is a huge part of business; especially a start up business. So finding an excellent marketing specialist helped my company more than just survive my first year.

In my first year, I have landed multiple accounts with private and business clientele; in particular, I have a car dealership account worth over $20,000 a year. My initial investment was $25,000, which means I have made my initial investment in my first year. Within this first year I have also hired a part-time assistant and I am currently in the process of hiring my first full-time employee.

My small business team includes a marketing specialist thanks to the SBDC, who has successfully helped me brand my company. I cannot believe how much information SBDC provided my small business for free.  I learn something new at every seminar I attend and I am truly grateful for the help I received from the SBDC. 

Client: Magic Detailings Incorporate
Owner(s): Ryan Woodlee
Phone: 510-248-9222