The Alameda County Small Business Development Center, in collaboration with the Alameda County Redevelopment Agency, Castro Valley/Eden Area Chamber of Commerce, City of Hayward, Hayward Chamber of Commerce, City of San Leandro, and the San Leandro Chamber of Commerce, have put together a series of seminars focused on helping small businesses in the mid-county area.  This 5 seminar series will teach current and potential business owners how to successfully manage their business in an efficient and profitable manner.

Starting a Business
Tuesday, September 14
2pm to 5pm
County Building
Public Hearing Room 160
224 W. Winton Avenue
Hayward, CA  94544

This class integrates several aspects of the entrepreneurial experience necessary to all successful new businesses. The seminar will include key business planning, accessing capital, legal, technology, and human resource issues critical to being a successful entrepreneur. This class is a must for anyone interested in starting a business and is designed to work in concert with other Alameda County SBDC classes. There will be a panel discussion as part of the program and time for networking at the end of the program.

Click here to register for Starting a Business.

Retailing 101
Thursday, October 14
9am to 12pm
Hayward City Hall
Council Chambers
777 B. Street
Hayward, CA  94541

The class is designed for everyone who is in the retailing business and/or anyone interested in opening a retail store of any kind. The class covers all aspects of retailing best practices including effective merchandising, advertising, marketing and promotion, gross margin calculations and discounting procedures, the role of the e-commerce in brick and mortar retailing, point-of-sale technology and maximizing profits. There will be a panel of experts for a Q&A session that is an integral component of the total program.

Click here to register for Retailing 101.

Retailing 102
Tuesday, November 9
9am to 12pm
San Leandro Library
300 Estudillo Avenue
San Leandro, CA 94577

Need help with the operational side of retailing? In this class participants will learn to translate cost and sales data into management information. Topics covered include: maximizing retail space, how to price your product, inventory management, managing product lines, financing and customer valuation.

Click here to register for Retailing 102.

Existing retailers attending both Retailing 101 and Retailing 102 will qualify for a free site visit by the Alameda County SBDC's retail consultant in preparation for the 2010 holiday season.

Successful Business Plans
Tuesday, January 18
2pm to 5pm
County Building
Public Hearing Room 160
224 W. Winton Avenue
Hayward, CA  94544

This class is a building block for any small business owner or entrepreneur in search of a simple and sure fired way to understand the fundamentals of writing an excellent business plan for their specific business. The Business Plan is the foundation for profitable growth, raising capital, communicating with employees, vendors and customers and without one the business simply isn't being well managed and won't be successful. This class is a must for business in all industries, of all types and at all stages of development.

Free parking is available with the parking garage located at 24360 Amador Street in Hayward.  Parking passes will be handed out during seminar check-in.

Click here to register for Successful Business Plans

Accessing Capital
Tuesday, February 15
2pm to 5pm
County Building
Public Hearing Room 160
224 W. Winton Avenue
Hayward, CA  94544

This class is a must for any small business owner interested in securing debt or equity financing. You will learn how a wide range of banks and other lending organizations evaluate your loan application and the types of funding they can provide. You will also learn the difference between debt and equity and why equity might be better for you. Learn how to make yourself stand out to capital providers in a tough economic environment.

Free parking is available with the parking garage located at 24360 Amador Street in Hayward.  Parking passes will be handed out during seminar check-in.

Click here to register for Accessing Capital

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